In response to Fashion Revolutions campaign ‘who made your clothes’ and with the desire to make the most sustainable T-shirt possible, Samuel Ivan Roberts (SIR) focused on supply chain transparency. The artist took photos of the region where the organic cotton was grown in Turkey,  sourced photos of the machines that spun the fabric in Portugal and to ensure fair working conditions in production made the garments himself documenting the process. Each of the ten items, black and size 44 to be hang uniquely on those of different sizes, has a QR code label that links to a unique web page detailing its production and the cause.

Whilst this level of visibility might not be possible for all fashion items, the artist wished to illustrate the direction the industry should be moving towards and the power of transparency to transform, whilst celebrating textile craft and the self made. The garment contains talking point starters for the wearer, ‘This work is more than about making ten T-shirts it is about making ten activists’ – SIR. For these shirts at least you know exactly who made them, Samuel in his living room in London, and there is proof. The cost of the garments also is fully transparent with time valued at the London living wage. The title of the work is True Costs a nod to the film The True Cost.


The work featured in the Extinction Rebellion catwalk across Oxford Circus, London on the 12th April 2019.